It is from a desire for high quality products that my line, Elena Berton, was born. Over the years my passion for my country and it's products has influenced my company's philosophy – each item in the collection holds a wonderful story of an Italian artisan working tirelessly everyday with passion and skill, someone continuing years of tradition, a lost art if you will – the lost art of true craftmanship.
Each item undergoes a journey of production incorporating skilled craftsmanship by experienced Italian artisans, who take great pride, patience and care in their work. They use traditional techniques, the best raw materials and a fine attention to detail. There are a number of stages in the journey of production, in which the time required is not seen as a negative aspect but as a positive necessity in order to create such artistic works. It is no easy task swimming against the tide of cheap copies, mass production and counterfeit goods available in today’s uncertain fashion market but we are proud of our products and of our craftsmen.